The idea of the Jungle Craze candy bar actually came from a design prompt found during my time visiting the Contemporary Art Museum in Boston this year. Found via a gumball machine, the idea simply stated "Create a candy bar package design based on your favorite ice cream flavor". Upon reading it, I was struck with wanting to recreate this a chocolate bar. Banana is my personal favorite flavor and I recalled seeing something like this when I was younger. I wanted to give a very tropical/jungle like look hence the color palette & imagery used. Type wise, I was experimenting with fonts when Frock really meshed well with the overall idea.
Front of the Package
Back of Package
Programs Used: Affinity Designer